TEAM CANADA ATLANTIC: A TRUE PARTNERSHIP
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Team Canada Atlantic (TCA), a partnership of the Atlantic Canada Opportunities Agency (ACOA), Entreprise Cape Breton Corporation, Agriculture and Agri-Food Canada, Industry Canada, Foreign Affairs and International Trade Canada and the four Atlantic provinces, is committed to strengthening the trade and investment relationship between Atlantic Canada and the United States. One of the ways this is accomplished is through trade missions.
The core of the TCA approach is the trade mission, which puts small and medium-sized businesses from across Atlantic Canada on-the-ground and face-to-face with potential buyers, agents, distributors, and strategic partners in the United States.
The mission format features a comprehensive, top-to-bottom program that equips private sector participants with the knowledge, contacts and advice they need to make the best of their international opportunities before, during, and after their venture abroad.
Missions also provide the Government of Canada and the Atlantic provincial governments with crucial opportunities to promote the region as a tremendous location for foreign investment.
The bottom line is that the TCA approach works. Since 1999, fourteen trade missions have generated approximately $45 million in sales for Atlantic businesses.
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